Flexible & Fully Customized: Underwriting messages are custom recorded and can be refreshed throughout your campaign. Choose seasonal messaging or evergreen information that reinforces your rand year round.
All on-air announcements land directly in the ears of Charlestonians connecting your business with highly engaged, community driven, local audience. The folks buying tickets to your show, swinging by for a bite and bdoing business locally.
No algorithms. No corporate playlists.
Just real people, real music, real voices.
COMMUNITY MARKETING
PROMOTE YOUR BUSINESS
support our SHARED local culturE
Apply your ad spend here
become an
underwriter
today!
WHO’S TUNING IN:
between the ages of 25-57+
highly educated (54% college degree, 37% masters degree)
high earners (28% make 60-90K/year, 36% make 90-200K and 12% make over 200K.)
73% listen terrestrially, 23% online and 4% use the app
100% of surveyed listeners responded that independent media was important to them.
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Underwriting is a non-commercial on-air acknowledgment of your support.
Think: public gratitude, not advertising.Your message:
Follows FCC guidelines
Shares who you are + what you do (no hype, no pressure)
Airs during programming people actually listen to
It’s honest. It’s human. It lands better than ads anyway.
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When you underwrite OHM Radio, you receive:
🎙 30-second on-air credit
Acknowledgment aired twice daily
🌐 Online recognition
Listed on our website + linked
💌 Community visibility
Shout-outs in newsletters and social posts (when applicable)
🧠 Alignment
You’re supporting local culture, not interrupting it
We’ll help you write your message so it sounds natural and on-brand.
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Who This Is For:
Underwriting is a great fit if you’re:
A local business
A nonprofit or community org
A creative project, venue, or event
Someone who believes culture is infrastructure
If your work serves people—not just clicks—you belong here.
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Because OHM Radio is:
Independent & non-commercial
Locally rooted
Artist-driven
Listener-supported
Your support keeps the lights on, the mics live, and the weird magic flowing.
This is how community radio survives—and evolves.
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Underwriting spots are 30 seconds and introduce your business or organization with a brief, value-neutral description of your primary products or services.
As a community-powered, commercial-free nonprofit station, Ohm Radio follows FCC guidelines that distinguish underwriting from traditional advertising.
We’ll work with you to create a message that feels natural, authentic, and aligned with your brand.
What You Can Say:
Business name and location
Contact information (website, phone, address)
Slogan (without qualitative claims)
Value-neutral descriptions of products, services, or events
What You Can’t Say:
Pricing, discounts, or special offers
Calls to action (e.g. “call now,” “visit today”)
Comparative or superlative language (“best,” “top-rated,” etc.)
Endorsements or guarantees
Standard Spot Structure:
Opening: Ohm Radio thanks your business for its support
Middle: Brief, value-neutral description of your offerings
Close: Contact information
Tag: Thank you for supporting Ohm Radio, community-powered media
Think of it as how you’d introduce your business in conversation—clear, informative, and rooted in community.
Underwriting Options
We offer flexible underwriting terms, including:
1-month: $300
3-month: $750
6-month: $1,400
12-month: $2,600 (best deal!)
All underwriting support is tax-deductible.
We’ll help you choose a level that makes sense for you.
Partner Benefits
30-second underwriting spot, professionally recorded locally and airing 2x daily on FM and live stream
On-air, online, and mobile reach (4,000+ app downloads)
Tax-deductible contribution
AUDIENCE OVERVIEW
Ohm Radio reaches an engaged adult audience ages 25–57+.
54% hold a college degree; 37% have a master’s degree
76% earn $60,000+ annually
72% listen on the local FM signal; 24% stream online; 4% listen via the app
100% of surveyed listeners value independent media
Why it matters:
Ohm Radio listeners are engaged, values-driven, and locally invested, making underwriting an effective way to reach people who actively support community businesses, arts, and independent media.
